Customer 360
Stitch together in real time every customer event from your enterprise systems into a single golden record. HyperTrail's Entity Store and stitching rules support any enterprise system and build a unified Customer 360 profile as events arrive, with no nightly batches and no stale data.
Real-time event stitching
Events from every system that touches the customer flow through connectors into the Entity Store. Indexes and stitching rules merge them into one customer entity in real time.
One profile, every touchpoint
Instead of scattered records across CRS, PMS, POS, ERP, CRM, and contact center systems, HyperTrail maintains a single digital twin per customer. Stitching rules define how events from different sources are merged into one identity, so you get a golden record that updates in real time as bookings, purchases, support tickets, and web activity flow in.
That unified profile powers recognition, personalization, and AI agents, so every team and every channel sees the same, up-to-date view of the customer.
Stitching rules & Entity Store
Stitching rules tell the platform how to match incoming events to the right customer entity. Use deterministic keys (loyalty ID, email, phone) or matching conditions across fact fields (e.g. first name + last name + date of birth) so that data from any system is merged into one profile when it refers to the same person.
Rules run in real time as events arrive: no nightly batch jobs, no stale golden records. Agents and downstream systems consume this single source of truth for recognition, recommendations, and automation.
How the Entity Store builds your Customer 360
Fact types
Each customer entity is composed of facts belonging to fact types (e.g. Booking, Purchase, Loyalty, Web activity, Support). Define fields per fact type and map them from your source systems.
ENTITY index
Mark one field as ENTITY per fact type. Every fact with the same value in that field is routed to the same customer (e.g. customer_id from POS routes all purchases to one profile).
UNIQUE index
A field marked UNIQUE identifies the fact itself. Ingesting a fact with the same UNIQUE value updates that fact in place (e.g. booking_id for a booking).
Entity-level fields
Profile attributes (first name, last name, email) are updated automatically from facts so the golden record stays current.
Stitching rules
Define matching conditions between fact fields. When an event matches an existing entity (e.g. same email or name+DOB), it is merged into that entity so disparate systems contribute to one Customer 360 in real time.
Enterprise systems that feed the digital twin
HyperTrail ingests events from any enterprise system you use. S2E (System-to-Entity) connectors bring data in without changing your source payloads, so your Customer 360 profile is built from the full picture.
CRS
Central Reservation System
PMS
Property Management System
POS
Point of Sale
ERP
Enterprise Resource Planning
CRM
Customer Relationship Management
Web
Web analytics & e‑commerce
Mobile
Mobile apps & in-app events
Contact Center
Calls, chat, support
And many more
Any enterprise system you use
Real-time profile
The digital twin is updated as events arrive: no ETL delay. Stitching rules merge facts into the customer entity so agents and applications always see the latest context: bookings, preferences, interactions, and history in one place.
One entity, many fact types
Each customer is one entity with multiple fact types (e.g. bookings, loyalty, web activity, support). You control schema and stitching so the Customer 360 fits your domain: travel, retail, hospitality, or any industry.
Ready to build your Customer 360 on HyperTrail?